Who they are
Arnim Elie owns 10 Pros, a window-tint and protective-film service operator across the Tampa Bay region. The business runs a clear acquisition motion: someone in a specific Florida zip code searches for window tint, lands on a page that answers them, books a job. The site is the marketing channel.
What we built
A small but disciplined web build at the $175 entry tier from our SDR channel. Hand-coded Tailwind, no page builders, designed for the search index and the phone in someone’s hand:
- 22 city pages: One page per city in the service area, each indexed cleanly, each with localized copy, schema, and intent-aligned CTAs.
- Mobile-first build: Every page works on a phone before it works on a desktop. The user journey on this category is almost entirely mobile.
- Semantic HTML: One H1 per page. Logical heading hierarchy. Schema markup for local business, service, and FAQ. Open Graph tags for shared links.
- Speed budget: Hand-coded Tailwind keeps the payload small. No theme spaghetti. No plugin overhead. The site loads on Florida cell coverage.
- Booking surface: Phone number tap-to-call surfaced everywhere a hand naturally lands.
How the engagement ran
Tight scope, small budget, two-week build window. The kind of engagement where the value is in not over-building. We delivered a marketing site, not a CMS platform. Arnim got a working storefront for under a tenth of what most Tampa agencies would have charged.
Why we ran it that way
The brief was clear. The category is mature. The competitive set is well-mapped. The job is showing up in local search and converting taps to phone calls. We didn’t need to invent anything. We needed to ship something that worked.