Service / Content & social
Content systems that compound. Not posts.
We run multi-platform social, end-to-end podcast pipelines, newsletter and Substack programs, and the AI-assisted repurposing layer that turns one long-form recording into a week of content.
What’s inside
The scope, line by line.
Every engagement scopes a different mix. These are the moving parts inside this pillar. Pick the ones that matter for your funnel.
- Social media management across Instagram, Facebook, LinkedIn, YouTube, Pinterest, TikTok.
- Two-plus hours per day of community engagement on the accounts we manage.
- Podcast pipeline: Riverside record → audio/video edit → Swell AI show notes → Buzzsprout upload → YouTube publish → social teasers → blog post.
- YouTube channel management: thumbnails, chapters, short-form cuts, end-screen tuning.
- Newsletter and Substack management with consistent send cadence.
- Long-form blog writing with on-page SEO discipline.
- AI repurposing: turn a podcast episode into LinkedIn posts, Instagram carousels, YouTube shorts, and email.
- Content calendar in ClickUp with scheduling and approvals.
How it shows up
The operating cadence.
Predictable rhythms. No mystery on what’s happening or when you’ll see it. Weekly reports in Slack. Looker dashboard always live.
Voice audit
We read everything you've published, pull the threads that resonate, and write the voice guide that anchors the rest of the engagement.
Content engine
One pillar piece a week (podcast, blog, or newsletter). The AI repurposing layer turns it into the week's social. The calendar runs itself.
Community engagement
Two-plus hours a day responding, commenting, DMing on the platforms that matter for your category. The accounts feel awake.
Monthly retros
What landed. What didn't. Which platform is worth more time. What we cut. The mix changes month over month based on the data.
Who it’s for
Best when you're already publishing inconsistently and want the cadence to stop being a willpower problem. Best paired with a podcast or a strong founder POV that's worth amplifying.
Related
Pair this with
Talk to a strategist
Tell us what you’re trying to move.
30 minutes. No deck. We’ll tell you straight what we’d build first and whether we’re the right team for it.