Service / Paid media
The spend is the easy part. The loop is the work.
We run Meta and Google ad systems for operators who want to know what their spend is actually doing this week, not just last quarter. Daily reporting in Slack with CPM, CTR, frequency, and CPA called out. Creative produced in-house so the test loop never stalls.
What’s inside
The scope, line by line.
Every engagement scopes a different mix. These are the moving parts inside this pillar. Pick the ones that matter for your funnel.
- Meta Ads campaign management: audience targeting, creative testing, copy variants, scaling.
- Google Ads and YouTube Ads with search, display, and pre-roll discipline.
- Ad creative production: Canva static, VSL video editing, headline and primary-text variants.
- Daily Slack reports with named metrics (CPM, CTR, frequency, conversion rate).
- Looker Studio dashboards live across the engagement.
- Pixel and Conversion API setup end to end, with server-side events where the platform supports them.
- Audience building from existing CRM lists, lookalikes, and warm-pixel retargeting.
- Weekly creative review cadence so winning ads scale and losing ads die fast.
How it shows up
The operating cadence.
Predictable rhythms. No mystery on what’s happening or when you’ll see it. Weekly reports in Slack. Looker dashboard always live.
Account audit
We pull the last 90 days. Spend, results, creative fatigue, audience overlap. The audit is on your desk inside the first week.
Test plan
Weekly creative variants. Audience splits. Bid strategy comparisons. Each test names what it would prove and what it would kill.
Daily reporting
Slack post every weekday with the previous day's spend, results, and which test is winning. No vanity charts. Just the numbers that move the line.
Weekly retros
Friday review of what worked, what didn't, and what we're scaling Monday. Looker dashboard makes the call easy.
Who it’s for
Best when you're already spending $2K+/mo on paid and the spend is opaque, or when you're about to start spending and need a team that runs the loop instead of just running ads.
Related
Pair this with
Talk to a strategist
Tell us what you’re trying to move.
30 minutes. No deck. We’ll tell you straight what we’d build first and whether we’re the right team for it.